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This site chipshamburgersmerrill.com states the following, "For that great charbroiled pure beef burger, satisfy your hunger and cravings at Chips! Locally owned and operated since 1969, Chips still offers that same mouth watering food you remember! Travel Safe with Us." We noticed that the website also said " Restaurants range from unpretentious lunching or dining places catering to people working with simple food served in simple settings at low prices, to expensive serving refined food and wines in a formal setting." It also stated " One of Merrills Best Hamburger Restaurants! Our Special Charbroiled Burgers." The header had Chips Restaurant as the highest ranking keyword. It was followed by Merrill charbroiled burgers, Wausau french fries, and Weston soft serve ice cream which isn't as ranked as highly as Chips Restaurant. The next words the site used was Merrill custard. Merrill restaurants was also included but might not be seen by web engines.